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Fire & Finance Blog

Cold on Ice Cream

Are We Growing Cold on Ice Cream?

I scream, you scream, we all scream – for low-calorie dessert product? Are we growing cold on good old-fashioned ice cream? Some new research suggests that we are.

Admittedly, this research comes from Arctic Zero, a company that pioneered the “Fit Frozen Desserts” category with its low-calorie, low-sugar, lactose-free, ice cream alternative. It feels true, though, and the research was provided by an independent firm.

What they found was that many Americans avoid ice cream for health reasons.

While 99% of people like ice cream, more than half of Americans say they do not eat ice cream or limit their consumption due to "health" concerns.

That includes those who feel ice cream isn't a healthy choice (22%), those who are trying to lose weight or stay fit (17%), and the increasingly significant percentage of Americans who say they are managing dietary restrictions (16%).

Nearly one in five shoppers reported regularly avoiding the ice cream section at the grocery store – half of them noting they did not want to be tempted to purchase ice cream, Arctic Zero.

Does that sound familiar?

Cold on Ice Cream

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